Monday, June 28, 2010
Why won’t you listen to me, I am creative I SWEAR!
I am going to steal a little from MD on this one, the three parts to success innovation: Need/Insight, Idea and Communication. I want to talk about the last part, communication, in reference not to innovation but to employment. As one of the thousands of job seekers in the U.S. right now I have found the market to be an unfriendly world to the likes of us ‘creatives’. We have found that many of our jobs have been slashed and burned and now must take our talents into other avenues attempting to adapt once wonderfully orchestrated skills into serviceable line items on an online job application. Our options are limited and our opportunity to present our unique skills are slim. In a time when a job posting for someone with 5 specific skills sets and exactly 4 years of experience is responded to by hundreds of specifically qualified people our cover letter describing ‘innovative thinking’ is quickly passed aside. Articles on job search sites and CNN give tips on how to ‘stand out’ from the masses seem like old hat to people that are used to coming up with outside that box ideas. Seems pretty hopeless. That was the glass half empty part, now the glass half full. We now have an opportunity to become extremely creative…communicators, this article is the proof. While my 11th grade English teacher would have a field day with a red pen on my grammar, she would also applaud my efforts to reach out of my comfort zone in order to have a thoughtful conversation. Since my ‘job challenged’ period began I have found a new passion of writing and reading and have engaged in blogging and correspondence that have spawned some wonder new friends, business contacts, and yes even some work. My question to you now is, when is the last time you changed the way you have spoken to the world?