We are all in Marketing.

I bet you didn’t know you were in marketing, so is your five year old son, your 88 year old mother, and yes, even your dog. I mean this as no disrespect to those classically trained and working in the professional field of marketing, but everyone is out for your job. The moral of the story is everyone is selling something. Your son wants pizza for dinner, your mom wants you to come by on Sunday for lunch, and your dog would love the bone from that steak.
So what are you selling? You want a new job, or your wife to agree to buy the new TV? How about a weekend with the guys next month? Marketing isn’t just about trendy logos, flashy commercials, celebrity endorsements or a cool website. And it isn’t just the Bud Light, Coke and Nikes of the world that need great marketing to compete. Everyday companies of all sizes and people from all different backgrounds, enter into the cut throat world of marketing. From the minute you wake up in the morning you have goals of what you want to accomplish during your day and figuring out what you have to do to get there. Your son knows that an extra hug might soften you up a little, your mom makes you feel guilty with a well timed phone call, and Sparky gives you those sad puppy dog eyes. No doubt you have brought flowers home on a random night, or sent that I love you text out of the blue before you ask your wife for a big favor.


The point is marketing doesn’t have to be a sky writing airplane over the beach during spring break. Successful marketing is the well timed touch, the right phone call, or even a look from across the room. Remember, everything you do is part of your marketing campaign. From the haircut you have to the shoes you are wearing, they are all pitching you, and your goals.


So what are you selling today?